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 At Local Matters, we develop many applications for our clients and their sites. Such applications include statistical analysis of traffic patterns, e-mail capture, and many e-commerce functions.
The key to profiting from an on-line presence requires constant analysis of traffic on a website. We provide a tracking program for our clients’ sites so that we not only understand how many people visit a site but where they are from and what site referred them to our client’s site. For instance, this program reveals what keywords and phrases people use on search engines to find our clients’ sites. With such data we work with our clients to tweak a site’s content to optimize its performance on search engines.
One of the many ways that companies communicate with their customers and potential customers is through e-mail, and we develop applications that allow our clients to collect e-mail addresses of those who visit their sites. Equipped with e-mail addresses, companies can send information to those who have expressed interest in their products. Going a step further, we offer opt-in e-mail campaign capabilities. In this way, our clients are able to alert their patrons about offers, specials, and updated information concerning their products and services.
E-commerce functions are essential for any company with an on-line presence as they allow businesses to sell their products and services over the Internet. At Local Matters, we have a tradition of providing innovative e-commerce options for our clients. For instance, one of our clients wanted an application that allowed people who visited their site to offer a price to pay for their services to start price negotiations. Ideas like this will garner positive attention from on-line consumers.
Our clients can also rest assured that we use high availability, secured data centers that keep their information on-line and safe.
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