Expertly Managed (PPC) Pay Per Click Is Key
Online Web Marketing pay per click services offers solutions to help your business succeed with Google and Bing advertising.
Promote Clicks is our sister company’s (NewOrleans.com) proprietary PPC program. Our Promote Clicks team members are Paid Ad Experts. They manage the PPC accounts for hundreds of small businesses, and is designed for accounts with 200 active keywords or less.
Google Ads set up is a critical phase in this marketing strategy. Online Web Marketing prides itself in doing extensive research before moving forward. We design ad campaigns to target your business’s desired demographics. We take our experience and knowledge and use it to place ads in specific locations, under qualified precise keywords that will convert to customers.
At Online Web Marketing one of our many services and specialties is in Paid Advertising. Keeping in mind that this is the only guaranteed way to get your website on the first page of Google. These Ads are based off of Google Ad pricing and is referred to as a (PPC) Pay Per Click. These Ads are built, set up and specifically placed under our selected Keywords campaign. These keywords are researched through Google Traffic estimator and additional programs so as to determine the highest likelihood of your add being selected. Which will result in a conversion, be it a phone call, an order, or a reservation.
Now you may ask what is PPC… (Pay Per Click)? These are the guaranteed Ads that Goggle places at the top of the search results above Organic search results. Organic results are achieved through proper SEO practices (Please refer to our SEO page for more information). As you can see below just by simply typing in a standard Key word like Hotel, Google delivers up qualified results starting with their paid section.
Google Ads can be extremely competitive for certain keywords and the pricing for each ad follows how competitive they are. The Cost Per Click can very drastically but to give you an idea the average cost per click is around $2.80.
As was touched upon earlier, here at OLWM we use an ad tracking software called Promote Clicks. This software gives the ad purchaser the ability to watch how their monthly Google Ad Budget is being managed and spent. There are many great features to this software that include 1-800 call tracking numbers, email tracking as well as page tracking on your website. This enables us to determine which keywords are causing people to make an action like triggering a phone call, purchasing a product off your shopping cart, or even booking a reservation with you. These triggers are referred to as a Lead. This give us price based data that we can use throughout your marketing campaign, for SEO, as well as social media marketing by targeting your marketing campaign.
There are several other features that Promote Clicks provides us with. It tracks and breaks down your Monthly Budget into the average Cost Per Impression, Cost Per Click and Cost per lead. This is how we track the most important part of promote clicks, the (ROI) Return On Investment. Or you monthly Ad spend. Now that we can precisely measure the returned money spent on the Google Ads we can confidently advise you on how to proceed.
- CPM= Cost Per Impression: This is an impression or a view of your ad after typing in the keyword.
- CPC= Cost Per Click: Is how much Google is charging you for every person who clicks on your ad.
- CPL= Cost Per Lead: Is when we can account for Google Ads causing a trigger through tracking codes (phone call, shopping cart purchase, booking a reservation, sending an email, hitting a certain page, etc…)
Our clients paid ads campaigns are customized, private and extremely secure. This is typically one of the fastest ways for your website to gain qualified traffic at a low cost to the business owner. The results are very fast and extremely predictable once we have had the appropriate time to dial in the keyword and set the correct budget. With ROI (Return On Investment) being one of the top priorities of Promote Clicks and Google Ads, it is essential to determine the optimal budget so you don’t start experiencing diminishing returns. A diminishing return is where you increase your Google Ads budget and there isn’t an increase in the return of click throughs, impressions, or leads.
Now that Google has stripped your keyword set out of your Google Analytics it is the only accurate way for a web master to determine what keywords are working best with your site.
- Small Paid Google Ads campaigns are highly suggested when starting a marketing strategy for several reasons:
PPC has immediate impact on the number of visitors coming to your site looking for your product or service.
- Paid Ads provide valuable data the helps your entire marketing strategy.
- PPC can have a fast ROI (Return On Investment) with your marketing dollars and allows us the time and resources to work on SEO (natural and Organic rankings
- Paid Ads are the only guaranteed first page placement on Google
Online Web Marketing also provides paid marketing services for Facebook, Trip Advisor, YouTube and directory listings. Facebook Ads are becoming more and more common as Social media continues to grow in numbers of users. Facebook ads can target user based on age, gender, and even their interests.